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How to Measure the Effectiveness of Multimedia Content: KPIs, Metrics, and Analysis

How to Measure the Effectiveness of Multimedia Content: KPIs, Metrics, and Analysis

Multimedia projects — from videos and exhibition installations to interactive presentations — are created for more than just the “wow effect.” Behind each project lies a clear goal: to attract attention, evoke emotion, explain a product, build brand awareness, or drive action. But how can you tell if the content actually worked? Without a system of metrics, any evaluation turns into a subjective “we liked it”. That’s why it’s essential to define Key Performance Indicators (KPIs) for your specific project in advance.

Why Podcasts Have Become the Media Form of the Decade and How They Are Produced with Modern Equipment

Why Podcasts Have Become the Media Form of the Decade and How They Are Produced with Modern Equipment

Yes! The golden age has arrived, when each of us, through our smartphone or smart TV, can create our own television and, of course, radio! Over the past ten years, podcasts have evolved from a niche entertainment for enthusiasts into one of the most powerful media formats. Millions of people around the world listen daily to stories, interviews, educational programs, and audio series on their phones, in their cars, or at home. In this article, we will explore why podcasts have become a modern phenomenon and how high-quality content is created using contemporary equipment.

What Is the Metaverse and the Role of Multimedia Technologies in It

What Is the Metaverse and the Role of Multimedia Technologies in It

Just a few years ago, the word “metaverse” sounded like science fiction. Today, it’s one of the most talked-about concepts in the tech world. Many call it the future of the internet — a new era of communication, work, and entertainment. But what exactly dothis term mean? And why are multimedia technologies — graphics, sound, video, and interactivity — its heart and soul?

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Virtual Showroom: A Modern Sales and Marketing Tool

Technology continues to transform not only our daily lives but also the way we shop and interact with brands. One of the standout innovations of the digital world is the virtual showroom — an innovative tool that helps companies showcase their products and services in 3D or VR format, making the selection and purchasing process more convenient and enjoyable for customers.

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The main exhibition technologies that will change visitor experience or What will amaze us in 2025?

The main exhibition technologies that will change visitor impressions. The future is already around us! Every year, exhibitions and museums become more and more exciting. What recently seemed like science fiction is now part of reality. And in 2025, together with our clients, we are ready to create not just beautiful stands, but true immersive spaces where brands come to life.
What will amaze us in the new season? Here are the main trends and technologies we are already implementing in our projects.

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AR and VR in modern marketing

The world of virtual and augmented reality (VR and AR) is rapidly becoming an integral part of our everyday lives, transforming not only the way we entertain ourselves but also how brands communicate with their customers. These technologies have long ceased to be just science fiction — they have turned into powerful marketing tools capable of creating a deep emotional connection with audiences.

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Interactivity and immersion are the key to success at an exhibition. Production of content for exhibition stands and events

Exhibitions, forums, and congresses have long since become more than just business events — they are real shows where companies can showcase their innovation, creativity, and competitive advantages. To stand out among numerous exhibitors, a standard booth with handout materials is no longer enough. Modern exhibition events demand immersive and interactive solutions that can engage visitors and leave them with vivid impressions. Today, interactive technology takes center stage, allowing visitors not just to observe, but to become part of the exhibition. The engagement effect significantly increases brand memorability and boosts interest in the products and services presented.

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A new era of filmmaking at the intersection of technology and art, or how game engines simplify and reduce the cost of producing big cinema

One of the main tasks of any film producer is to maximize saving the investors’ budget and make the future film not only a masterpiece but also highly profitable. Moreover, positive results from production and distribution expenses are a direct path to bigger budgets and more serious projects. It is unknown who and when invented filming movies against a huge screen, but it caused a true revolution. Our team has long been following the development of this technology and regularly uses its elements in our projects, creating a “Wow!” effect for clients. In this article, we will analyze how game engines reduce budgets, save time, and expand creative possibilities.

Presentation of architectural objects using gaming technologies

How to Sell Real Estate at the Project Stage: Immersive Technologies for Developers

 You are a developer, or a builder, or maybe a realtor or an investor, and in front of you lies the dream project of any city resident. It could be the most comfortable residential complex in the world, or maybe a huge water park, or a high-rise office with a magnificent view of the city. But it is only a project, and wouldn’t it be REALLY great to start selling it already at this stage, right? Everyone knows the formula for success – “Clients buy with their eyes.” Show the potential buyer (investor) all the beauty, comfort, and reliability of the project, and they will definitely see themselves and their family inside this property, sliding down the hill with a group of happy children, lifting weights in the gym, holding a conference with a view of the vast city, and immediately, mentally, place the bed in the bedroom of their dreams. And most importantly – make the decision to invest or buy. BUT – there is one condition – you MUST amaze and impress! And here our team and modern multimedia technologies come to the rescue.

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Live Streaming – an Everlasting Trend

Recently, live internet broadcasts, still sometimes called “live streams” in the old-fashioned way, have ceased to be just a new trend in internet marketing and have become an effective tool for promoting products or services in any market niche. This real-time direct communication method enjoys huge popularity among the mass internet audience due to easy access to various streaming platforms and, thanks to numerous options to save on studio setup and the number of cameras, is quite affordable for most businesses.

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Visual Effects in Creating a New Year’s Atmosphere of Magic and Wonder

With the arrival of the winter holidays, the world fills with a special atmosphere of magic and wonder. New Year’s movies and advertisements become an integral part of this season, and visual effects play a key role in creating an unforgettable celebration. They help convey the mood, evoke emotions, and immerse viewers in a fairy-tale world where anything is possible.

How to Create a Brief

Give a BRIEF!

Remember, in childhood, all the girls at school (and boys too, by the way) had special thick notebooks – Questionnaires. The list of questions was sweet and funny, like everything childish – “your favorite color,” “favorite music,” “favorite season,” etc. There were also “trick questions,” for example – “your favorite girl’s name.” Why trick questions? Because girls thought that this question could reveal who the boy liked. If he wrote Tanya, then that very Tanya would immediately understand he had a crush on her. The silliest question, also from the “trick” series, was encountered by one of OmStudio’s employees at a rural school: “your favorite color at home.” Apparently, the question was meant to find out whose windows the respondent sighs for with longing and trembling….

New chapter of our story – in November the exhibition "Russia" will continue its work in Moscow

New chapter of our story – in November the exhibition "Russia" will continue its work in Moscow

On November 4, the National Center "Russia" will begin its work in Moscow, a decree on its creation having been signed this summer by Vladimir Putin. The center is being established with a great and important goal – to preserve the legacy of the "Russia" exhibition, which was held for more than six months at VDNH in Moscow. The exhibition broke attendance records almost every month, ultimately attracting over 18.5 million visitors, becoming one of the ten most visited exhibitions in the world.

Eastern Economic Forum 2024

OM at the Eastern Economic Forum – 2024

Another big project of ours, full of adventures, doubts, events, discoveries, and victories, has come to an end. Six months of work, flights, new acquaintances, shootings, reworkings, and searches have finally culminated in their Grand Finale. In the first working week of September, the Eastern Economic Forum – 2024 was held in Vladivostok. At the campus of the Far Eastern Federal University, leaders of major Russian and foreign companies, government representatives, leading economists, and experts gathered. The main theme of this year’s event was "Far East – 2030. Uniting Efforts to Create Opportunities." The forum was organized by the Roscongress Foundation.

Aerial Nature Filming

Nerves of Steel or How Nature "Helps" Aerial Filming

Aerial filming, which is becoming increasingly popular thanks to the use of drones and other flying devices, opens new horizons in video production and photography. However, nature can be a source of many challenges that can significantly complicate the shooting process. In this article, we will examine the main natural factors that interfere with aerial filming and offer recommendations on how to overcome them. Imagine – you are standing with the remote control in your hands, anticipating a grand, dynamic, and unforgettable shot. The sticks are ready. Takeoff…

OM in Chukotka

OM in Chukotka

Winter 2024. The very beginning of the year – still somehow both new and yet very stale after the New Year celebrations. The Chukotka Autonomous Okrug came under the scope of “Omelchak Multimedia Studio,” and like all other regions of our country, it needed to be showcased in all its glory at the exhibition “Russia – the Land of Achievements.” We have already written here about our visit to the capital to walk through this vast exposition (https://www.omelchak.com/blog/om-na-vystavke-rossiya-strana-dostizhenij/).

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Happy Radio Day!

Radio Day is celebrated on May 7 and is an important date in the history of communications. This holiday was established in honor of the first public experiment conducted by Professor Alexander Stepanovich Popov in 1895, when he demonstrated the operation of a radio receiver, successfully transmitting radio signals over short distances. Popov, a true innovator, created a device that later became the foundation for the development of radio communication — from simple receivers to complex satellite systems.

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The Importance of Copyright in the Multimedia Business

The multimedia business rightfully occupies a central place in the economy. With the development of technology and the internet, content has become more accessible than ever. However, with this accessibility comes the need to protect creators’ rights. Copyright plays a key role in ensuring fair compensation for labor and creativity, as well as maintaining a healthy competitive environment.

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OM at the World Festival of Youth – 2024

Every day of a person’s life is filled with many small wonders. Some people notice them, others pass by and then complain that their life is dull and monotonous. Yet, perhaps everyone, one way or another, experiences being both a magician surrounded by magic and a complainer in a boring and gloomy world.

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