One can debate endlessly about the pros and cons of various gadgets and interactive multimedia devices, but the fact remains: in today’s world, you simply cannot do without them. The future is already here, and all we can do is adapt to the digital age by making the most of its possibilities. That is why multimedia interactive devices and installations are increasingly being used across a wide range of fields every day.
It is interesting to wonder how many people of the younger generation are familiar with the phrase “Study, study, and study.” It is doubtful that today's youth know who uttered this unbearable wisdom. So, let us lift the veil of this seemingly pointless mystery. Dear young people, this aphorism belongs to Vladimir Ilyich Lenin. Usually, it ended with the clarification — “as the great Lenin bequeathed.”
The most viewed (but not the most interesting) video in the entire history of video hosting is the clip featuring the song Baby Shark by the South Korean company Pinkfong. It has garnered more than 10 billion views. TEN BILLION!!! There are only about 8 billion people on Earth. Which means that every single person living on our planet has watched this video at least once.
To make it clearer what distinguishes cinematic shooting, let’s compare a few video scenes that everyone can easily picture. Take, for example, the scene of Tony Stark giving a public speech on stage (remember the famous meme?) and the typical movie portrayal of an American president addressing the press. In the first case, it’s something dazzling. Right away you notice the play of light — spotlights and directed beams, flares, backlighting — in short, everything that turns the inventor Tony Stark into a superstar and his public speech into a spectacular show.
No matter how bright the minds, how grand the ideas, or how skilled the hands, true miracles begin when modern technical means are added to all of the above. Our professional eagerness for the latest filming equipment and relentless desire to create truly outstanding video content prompted us to make a new acquisition! Now our equipment fleet includes a new tool — the DJI Ronin 4D.
How often do we go to museums? What comes to mind when we hear the word “museum”?
Something fundamental, scientific? Interesting and educational? A modern building of glass and concrete? Dusty and boring halls? Golden and blue lace-like corridors of the Hermitage? The eternally dozing attendants in warm shawls by the doors of the exhibition rooms? Bright and impressive exhibits? A solitary visitor sitting on a bench before a masterpiece of world painting?
To understand how good sound affects a viewer’s experience of a film, try eating a strawberry while pinching your nose. Without its alluring aroma, the berry seems far less tasty. So it is with sound in cinema — a misty, wild, howling blizzard turns into a dull meteorological phenomenon. A bright sunny day in a thawing spring forest becomes an unremarkable landscape on a flip calendar page. One could go on with examples endlessly, but the point is the same — without sound, any picture is just a picture, unable to convey the emotions, sensations, and thoughts it might otherwise awaken even in a casual viewer.
It’s safe to say that anyone commissioning a video project experiences stress comparable to buying real estate. The bigger and more ambitious the project, the scarier it feels: there’s responsibility, and agonizing choices to make. And it doesn’t matter what exactly the client needs — a short commercial, a presentation film, or a corporate training video — everyone always hopes the final product will be exceptional: creative, striking, stylish, and functional.
How easy it used to be to amaze people. A piece of clay petrified in fire would provoke wonder. A train “come to life” on a screen inspired delight. A flight into space gave a feeling of omnipotence. Today’s inhabitants of our planet are not so easily impressed. This “happiness inflation” has led to a demanding and impatient attitude toward everything around us. The insatiable thirst for ever-new devices and gadgets is commonly attributed to laziness and lack of time. In the name of saving precious minutes, so many devices and mechanisms are being created that the world around us is becoming ever more self-sufficient: robots drive vehicles, cook meals, entertain our children, do the laundry, clean, repair things, and even remember for us.
“We urgently need a commercial; it airs the day after tomorrow, let’s just shoot it quickly.” NO! NO! AND NO! — any reasonable production studio specialist will tell you this. A quality commercial, even if it’s only 25 seconds long, is not something you create “in a hurry.” Producing commercials is a complex process with its own structure and algorithms, developed through decades of work by hundreds of thousands of professionals. So, what exactly makes up the budget of a commercial, who is involved in its production, and “who are all these strange people in your production studio?” — we will try to explain in this article.
"Simply, spoons do not exist..."
The Matrix
Virtual museums are a completely universal, fascinating, highly informative, and simply awesome tool with an inexhaustible range of uses.
First, let’s understand what virtual museums are, and then we will explain why they captivate us so much.
Filming is a complex and painstaking process, where every little detail can play a decisive role and affect the final result. One of the most capricious and unpredictable factors directly influencing the production process is natural phenomena.
Filming commercials is never the same! One team, one set of equipment, one location, but the process is always different. And each time, no matter how thorough the preparation, there is always some nuance that could not be predicted or foreseen in advance.