Blog

Playing the Sound Mosaic or Why Sound Engineers Dislike Seagulls

• Dec. 10, 2022, noon

To understand how good sound affects a viewer’s experience of a film, try eating a strawberry while pinching your nose. Without its alluring aroma, the berry seems far less tasty. So it is with sound in cinema — a misty, wild, howling blizzard turns into a dull meteorological phenomenon. A bright sunny day in a thawing spring forest becomes an unremarkable landscape on a flip calendar page. One could go on with examples endlessly, but the point is the same — without sound, any picture is just a picture, unable to convey the emotions, sensations, and thoughts it might otherwise awaken even in a casual viewer.

Five Pitfalls of Working with Video Production Studios

• Nov. 10, 2022, 2:23 p.m.

It’s safe to say that anyone commissioning a video project experiences stress comparable to buying real estate. The bigger and more ambitious the project, the scarier it feels: there’s responsibility, and agonizing choices to make. And it doesn’t matter what exactly the client needs — a short commercial, a presentation film, or a corporate training video — everyone always hopes the final product will be exceptional: creative, striking, stylish, and functional.

Virtual Tours

• June 2, 2022, 12:39 p.m.

How easy it used to be to amaze people. A piece of clay petrified in fire would provoke wonder. A train “come to life” on a screen inspired delight. A flight into space gave a feeling of omnipotence. Today’s inhabitants of our planet are not so easily impressed. This “happiness inflation” has led to a demanding and impatient attitude toward everything around us. The insatiable thirst for ever-new devices and gadgets is commonly attributed to laziness and lack of time. In the name of saving precious minutes, so many devices and mechanisms are being created that the world around us is becoming ever more self-sufficient: robots drive vehicles, cook meals, entertain our children, do the laundry, clean, repair things, and even remember for us.

How Advertising Is Created

• April 15, 2022, 3:46 p.m.

“We urgently need a commercial; it airs the day after tomorrow, let’s just shoot it quickly.” NO! NO! AND NO! — any reasonable production studio specialist will tell you this. A quality commercial, even if it’s only 25 seconds long, is not something you create “in a hurry.” Producing commercials is a complex process with its own structure and algorithms, developed through decades of work by hundreds of thousands of professionals. So, what exactly makes up the budget of a commercial, who is involved in its production, and “who are all these strange people in your production studio?” — we will try to explain in this article.

Virtual museums, or when fiction becomes reality.

• March 30, 2022, 5:01 p.m.

"Simply, spoons do not exist..."
The Matrix

Virtual museums are a completely universal, fascinating, highly informative, and simply awesome tool with an inexhaustible range of uses.
First, let’s understand what virtual museums are, and then we will explain why they captivate us so much.

Motor! Camera! Natural Disaster!

• Feb. 15, 2022, noon

Filming is a complex and painstaking process, where every little detail can play a decisive role and affect the final result. One of the most capricious and unpredictable factors directly influencing the production process is natural phenomena.

On the Film Set

• July 12, 2021, noon

Filming commercials is never the same! One team, one set of equipment, one location, but the process is always different. And each time, no matter how thorough the preparation, there is always some nuance that could not be predicted or foreseen in advance.