How Advertising Is Created
“We urgently need a commercial; it airs the day after tomorrow, let’s just shoot it quickly.” NO! NO! AND NO! — any reasonable production studio specialist will tell you this. A quality commercial, even if it’s only 25 seconds long, is not something you create “in a hurry.” Producing commercials is a complex process with its own structure and algorithms, developed through decades of work by hundreds of thousands of professionals. So, what exactly makes up the budget of a commercial, who is involved in its production, and “who are all these strange people in your production studio?” — we will try to explain in this article.
