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Audioproduction

Audio Production and Sound Design

In any visual media, sound brings life! Sound design is the work with sounds, effects, and melodies—their creation, definition, and control. It is sound design that transforms an image into a spectacle, an exciting action full of emotions and sensations; it shapes attitudes, changes states, guides, immerses, and sharpens feelings.

Today, almost all B2B and B2C companies use essentially the same marketing tools, often achieving less than they expect. In the pursuit of clients, they dive deeper into questions of color and wording perception, creating new and new visual effects, while forgetting one powerful branding tool—SOUND.

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Sound Design for Visual Media

What exactly is high-quality sound design?
First — it must create a sense of realism, an effect of presence, and enhance the desired emotional atmosphere.
The second criterion — its organic integration. Proper sound must remain unnoticed. Nothing should distract the viewer from what is happening on the screen.

Sound Design: Cinema
Imagine your favorite film in which you see everything but only hear the characters’ dialogue. You see the wind tearing the sails, the raging sea washing over the deck with waves. You watch the hero composing his novel, eagerly tapping his fingers on the keys of an old typewriter; you see the heroes chasing villains in a thrilling pursuit. You observe an ancient lizard lurking in the twilight of a vast cave, tired travelers making their way through dense, humid jungle. You see flocks of flamingos rising in thousands of pink flashes over the green water’s surface... You SEE. But you hear nothing. Your favorite film no longer feels special. It is just a script. Just moving pictures.
Life creates sounds. Cinema reproduces life. Sound creates life on screen.

Sound Design: Advertising
The main task of sound design in advertising is to synthesize into a single sound space various elements — music, voice, and noises. Each of these tools has its own purpose — the narrator’s voice describes the advertised product, music shapes the dynamics and mood, SFX create the effect of presence. Skilled and precise sound design of an advertising product can turn the item into a true “celebrity.” There are many examples — some melodies, verses, and sound effects from famous commercials remain memorable to many of us for years.

Sound Design: Brand Identity
Every reputable brand has its own sound legend — some recreate feelings of speed, sharpness, and drive, others immerse into relaxation, comfort, and calm, while some need all sounds to match one style. Consumers must recognize a brand not only visually but also by ear.
Brand identity sound design is planned no less carefully than a logo, mission, or company positioning. Essentially, brand identity sound design is a brand book — the foundation and standards for brand promotion. The difference is that sound design cannot be seen or touched.

Sound Design: Animation
The sound designer of animated films and videos is like a director, but not of the visual, rather the sound track. A sound designer clearly envisions not only how individual objects and phenomena should sound but also understands the sonic character, style, and overall feeling of the film with all its plot twists. Sensual and instrumental, minimalist, electronic, urban — the possibilities of sound design for animated media are endless.

Sound Design: TV Shows and Channel Branding
We can recognize any television program or channel by ear, even if the TV or computer is running in another room. Jingles, intros and bumpers, music, noises — all these form the signature style, the audio identification of each TV show and channel. From the very first seconds, sound design of a TV show lets the viewer feel the character of the upcoming spectacle and understand the tone of the ensuing dialogue. Some iconic TV jingles become true audio gems in television history. Think of “In the World of Animals,” or the famous dynamic and tense “Forward Time” from the program “Time” — everyone who lived in the Soviet Union remembers these melodies.

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Sound Design: Exhibitions and Art Installations
How to stand out among numerous brands at a noisy exhibition? Sound design will help you with this. The brighter, more informative, and more distinctive it is, the more interesting and comfortable visitors will feel at your booth. And even after they have gone home, your signature music will play in their minds as a leitmotif for the entire exhibition!
The importance of sound design in art installations is well illustrated by a famous technique still used today in some military memorial complexes: in the cool silence and half-darkness of an exhibition hall, where the names of fallen heroes are carved in stone, the sound of a living heartbeat can be heard. It seems so simple. Yet how much emotion, feeling, understanding, and chills it evokes...

Sound Design: Game Audio
What distinguishes sound design for computer games from sound design for animation or film? It’s simple: in cinema, the sound designer works with a finished episode that has a clear runtime, character, plot, and heroes; in a game, the climax, an event, or the appearance of a new character can happen at any moment. The musical accompaniment and sound effects must be precisely integrated into the game’s fabric to achieve maximum immersion. Game sound design can include the most intricate sound nuances — objects and phenomena may be located at various distances from the hero, echoing, producing natural sounds (water, wind, etc.), while the sound designer also considers how different surfaces sound under the weight of footsteps, and how the sound of burning pine differs from that of a deciduous tree. The more nuances are accounted for in game sound design, the higher the quality of the product and the more engaging the game.

Sound Design: Applications and Computer Programs
What’s so special about the sound design of applications and software? Yet, just like more established audiovisual media, they have their own “veterans.” We will never forget the sounds of ICQ or the Windows startup jingle. Remember those? Want something similar? Contact us.

Sound Design: Interactive Presentations
Sound plays a huge role in creating interactive presentations. The main task of an interactive presentation is to clearly and thoroughly demonstrate the product with all its advantages. Regardless of the presentation’s character, skilled sound design will help properly set the perception of information and reveal its essence most fully.

Sound Design: Motion Graphics
Motion design, or motion graphics, are graphic elements in motion. To understand how sound design changes the perception of such visual content, recall the intros of foreign studios and film companies. From the very first moments, you are immersed in a truly magical world, anticipating the forthcoming viewing.

Sound Design: Audiovisual Media
Without visual accompaniment, sound media entirely depend on the sound designer’s skill. High-quality sound design conveys mood, immerses and captivates the listener, and describes the setting and plot not only through the characters’ or narrator’s words but also with special noises and effects.

Podcasts
There are many types of podcasts today — conversational, documentary, artistic. No matter how interesting and surprising the content is, poor sound quality can ruin everything. Podcast sound design can include high-quality recording of the narrator’s or voice actors’ speech, musical accompaniment — from libraries or specially composed — as well as noises and effects.

Audiobooks
In our fast-paced time, audiobooks — literary or educational works read by a narrator — are growing increasingly popular. Audiobooks can contain only narration or resemble full-fledged audio plays. Our studio has extensive experience creating audiobooks of any format and budget! We invite authors, rights holders, and publishers to collaborate!

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Audiovisual Content Production and Sound Design Services

Our company has been creating soundscapes in our own studio for many years, and we are ready to bring any of your ideas to life in sound—or we can create them for you!

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Reviews

Svetlana Bokova

Creative Director of the documentary film studio "Rek.A" in Murmansk, shared her experience working with us

One of the film participants, a captain, said: "When every professional knows exactly what to do, no one needs to be pushed or controlled. Then you go out to sea and simply do your job — catch the fish..." That’s exactly how our collaboration with Omelchak Multimedia went: comfortable, precise, attentive, smooth, and efficient!
Ilya Valeryevich Artyukh

Sales Representative for the Southern Federal District at BDA Capital LLC

Your company has everything needed — a responsible approach to work, clear deadlines, and high-quality results. I am confident that the film you produced for us will not be the last.
Ekaterina Evgenievna Tishchenko

Department of Industrial Policy of Krasnodar Krai

We were offered several options for our presentation. Honestly, it was hard to choose because we liked them all. In the end, our interactive presentation was the best at the exhibition! You managed to impress both us and our guests. Next time, we will turn to you exclusively. Thank you and your team for the excellent work!
Vladislav Alexandrovich Bliskovka

Head of Department at the State Public Institution "Architectural and Urban Planning Center" of Krasnodar Krai

Excellent work and outstanding results. These are true professionals who know their craft. We commissioned content for an exhibition and were very satisfied with the outcome. It was a pleasure working with you, and I hope it won’t be the last time.
Victoria Voroshilova

Concept-Designers LLC

Our reliable partners, whose professionalism is never in doubt. Experienced, creative, innovative, and responsible. We can always count on you and have full confidence in your work. Thank you for being with us!
Konstantin Nikolaenko

Head of Department, Investment and Development of Small and Medium Enterprises, Administration of Krasnodar City

Thanks to you, we had an outstanding booth. Thanks to you, our content was excellent. Thanks to you, our participation in the exhibition was truly special. In short, thank you for your great work!
E.M. Melnik

Deputy for Public Relations, Agrotek LLC

We thank you for your high quality, creativity, and exclusivity! At the YUGAGRO exhibition, our booth was the most memorable, and the corporate film inspires our team to achieve new heights! You wonderfully brought our ideas to life! Looking forward to working with you again!
Irina Vladimirovna Tarasova

General Director of the Kuban Road Workers Union

If anyone needs a great film, I will recommend only your company. You didn’t just create a corporate film — you made something truly special! You have an amazing and talented team, and I sincerely wish you continued creative success!
Semyon Sechenev

NeuroLab Company

It’s a pleasure to work with people who truly understand your needs, who go above and beyond—and do it exceptionally well. We were very pleased and impressed with the result. We thank your friendly team for the excellent work and wish you continued success and prosperity!