Case:
Development of animated content for the VEB.RF exhibition stand in Exhibition Hall F and Conference Hall D2 at SPIEF 2023.
Location: Saint Petersburg, Russia.
Client: VEB.RF.
Task:
-
Develop animated content for the exposition of the general partner of SPIEF 2023, VEB.RF, for the stand in Exhibition Hall F and Conference Hall D2.
-
Create and produce background animated content for the stand façades, based on the images and quotes of great personalities, using modern, concise techniques and the declared color scheme.
-
Develop animated content for the main screen (16 × 5 meters) in Conference Hall D2.
-
For Hall F, develop and produce thematic backgrounds for 15 screens on the stand, including themed videos for a pseudo-3D corner screen, designed to create a full 3D illusion from specific viewing angles.
-
Using 3D graphics, demonstrate the operation of the “Project Financing Factory” — a modern mechanism for financing investment projects in priority sectors of the Russian economy — employing unusual and vivid imagery.
Solution:
-
The teams of SpotViz and OM Studio developed and produced animated content for the stand in Exhibition Hall F and the screen in Conference Hall D2. A scheme of rotating cubes and parallelepipeds was proposed.
-
Background animated content for the stand façades was developed and implemented, based on images and quotes of great personalities. Modern, concise techniques and the declared color scheme were applied for Halls F and D2.
-
A software solution for content logic was developed.
-
For Conference Hall D2, animated content for the main 16 × 5 meter screen was created, based on the same cubic elements and aligned with the overall exposition design.
-
For Hall F, background content elements were developed and produced for 15 screens on the stand, including themed videos for a pseudo-3D corner screen, creating a 3D illusion from specific viewing angles.
-
Using 3D graphics, the operation of the “Project Financing Factory” was demonstrated; the entire workflow of the system was shown in simple forms, employing unusual and vivid 3D imagery (such as a high-speed train, a cheerful dog, etc.).
-
The team’s work was highly appreciated by the client’s representatives and guests of the St. Petersburg Economic Forum.
