Case: Production of the promotional video “ORAS Window Systems” for placement across various marketing platforms as part of the ORAS company advertising strategy. Duration: 4 min 11 sec. Format: 4K.
Client: ORAS Trading House.
Objective:
Develop a concept for presenting ORAS company’s promotional material. Produce a versatile video showcasing to partners and potential clients the full range of high-quality PVC profiles for window and door systems under the brands ORAS, TopLine, R-Line, TECCO, and others. Film the Austrian and German extrusion lines at the ORAS factory in Krasnodar. Highlight the company, its branches, and the head office in Moscow. Incorporate imagery and associations to reinforce the brand’s message.
Solution:
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The film script was developed and approved, a tour of the production facilities was conducted, and the main shooting points and required equipment were determined.
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Necessary permits for drone usage were obtained.
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Two shooting sessions were carried out at the ORAS factory in Krasnodar. DJI RONIN 4D cameras with Zenmuse X7 discrete optics were used. Aerial wide shots were filmed with a DJI Inspire 2 X7 drone in RAW format.
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Editing, color correction, sound design, integration of graphic elements, and final assembly of the 4K video were completed on schedule.
