Case: Series of promotional videos for the line of universal carts “MOVERPLAT”.
Client: MOVERPLAT Company.
Task:
Introduce the series of household and professional carts under the “MOVERPLAT” brand to the Russian market. Highlight the main advantages of the product line, demonstrate areas of application and target audience representatives, all within tight deadlines and the allocated budget.
Solution:
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Concepts for four video clips, each one minute long, were developed for each segment of the series, including one general video for subsequent integration into the landing page and social media.
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One full shooting day was allocated: morning for the production facility, afternoon in a greenscreen studio. Product photoshoots were conducted with and without target audience representatives for integration into the landing page and social media.
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Following the casting process, two actors were selected, along with several costumes representing the target audience and accompanying accessories. Necessary props were purchased.
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A shot plan and the main elements of 3D graphics and infographics were designed, and audio versions of the videos were recorded.
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The four videos were assembled, with graphics and audio integrated in two formats: standard 16:9 and vertical “Insta” format.
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Photos and videos were integrated into the company landing page and posted on social media, in accordance with the marketing strategy.
