Case: Production of a video in support of the Russian national team at the Tokyo Olympic Games.
Client: All-Russian project supporting small and medium-sized businesses, “My Business.”
Objective:
Produce a flashmob-style video in support of the Russian national team at the Tokyo Olympics under the hashtag #wewillROCyou within the tightest possible timeframe. The main distribution platforms are all available social media channels. The flashmob, launched by Russian celebrities, was supported by the federal project “My Business” and aimed to start a relay among its regional centers. The primary challenge: “Can you do it in one day?”
Solution:
-
Development of a script concept, taking into account that the flashmob participants are project employees.
-
One shooting shift.
-
Two nearby locations.
-
Camera with stabilization system.
-
Shooting began at 6 a.m.; footage captured included various close-up and wide-angle shots of a basketball game and a final group shot.
-
Move to the “office” location and shoot the “tedious waiting” scene.
-
Assembly of the video, voiceover, integration of graphic elements and VFX. The following day, the video was released according to the project’s schedule.
