Case: Production of a video with computer graphics elements as part of the transition to a new news format for the newspaper “Kuban News.”
Client: Newspaper and information complex LLC “Kuban News.”
Task:
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Develop a new format for presenting information for the print edition and online portal in the form of short news segments, designed in an original style, for distribution across all possible television and online platforms in the city and region.
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Select an appropriate musical background.
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Record the text component of the video with a professional voice-over.
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Create an original visual design for the video in the style of news channel graphics.
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Ensure the video is adaptable to different formats – vertical for Instagram and Facebook, and classic horizontal 1080p.
Solution:
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Conducted a briefing with the client’s representatives and prepared the technical assignment, discussed segment topics for the video, worked out design solutions, and studied reference materials.
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Developed a creative concept, taking into account the integration of both video footage and static images.
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Invited professional voice-over artist Stanislav Mikhaylovsky from Magic Films Production for the narration.
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Selected and approved an energetic, uplifting musical background and mixed it with the processed voice-over.
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Created an original cubic design with options for adaptation to various formats and sizes.
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Compiled the complete video – editing, color grading, voice-over integration, adaptation to vertical and horizontal formats, and integration of graphic elements.
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Distributed the video across all platforms according to the company’s marketing strategy.
