Case: Production of the Staged Presentation Video “Krasnodar – EVERYTHING WILL WORK OUT!” telling the story of a businessman tired of the cold who chooses sunny Krasnodar as the place for his happy life. Duration: 4 minutes 35 seconds.
Client: Department of Investment and Development of Small and Medium Enterprises, City of Krasnodar.
Objective:
Introduce the city of Krasnodar to potential residents from Russia and around the world. Create a short romantic story intertwined with the business processes in the lives of the protagonists. Showcase the beauty of the southern city and convey to a wide audience that Krasnodar is the perfect place for both living and doing business.
Solution:
-
Preparatory phase – development of the concept, creation of the shot list, location scouting, casting, procurement of props, selection of costumes and equipment, and organization of transportation, crew, and catering on set. Twelve shooting days were planned, including drone filming.
-
Set design work was carried out to reconstruct locations according to the shot list, and the graphical elements of the video were prepared.
-
Twelve shooting days were completed on sets and on-location with actors, makeup artists, and costume designers. A cinema camera with a full set of discrete optics was used. Filming was conducted on a slider for heavy cameras, with professional cinematic lighting and an extended crew.
-
Final editing, color grading, sound design, and integration of the graphical elements were completed in 4K.
