Case: Production of a 5-Episode Reality Show About Life in an Apartment From the Construction Company “DOGMA” — With and Without Renovation
Client: DOGMA Group of Companies.
Objective:
To develop and produce a multi-episode reality show in the style of popular TV programs, featuring well-known bloggers Marina Manyanova and Edgar Gayfadzhyan. The goal is to show the developer’s renovation process in detail and create a light, humorous, emotional video. Director: Dmitry.
Synopsis:
Real estate expert, investor, and founder of the “School of Realtors” Marina Manyanova, together with Krasnodar blogger and reviewer Edgar Gayfadzhyan, flip a coin. One of them gets a fully furnished and finished apartment in a new residential complex, while the other receives bare concrete walls. The bloggers must complete five challenges — one in each episode of the reality show. Some tasks will be quite extreme for one participant, while the other will enjoy a luxurious day in a fully renovated apartment. How will Marina and Edgar handle their challenges?
Solution:
Preparation of the script, props, and costumes for the hosts.
Three days of multi-camera filming in apartments of the “Samolet” residential complex by DOGMA.
Editing, color grading, production and integration of CGI elements, and sound design.
Distribution of the reality show on DOGMA’s official VK and YouTube channels.