Case: To promote AGRODOM company products on social media, it was necessary to develop a unified marketing strategy and populate the company’s main social networks — YouTube channel https://www.youtube.com/@agrodomgroup and VK group https://vk.com/agrodomgroup — with promotional material.
Client: AGRODOM Group of Companies
Objective:
Develop a unified marketing strategy and populate the company’s main social networks — YouTube channel https://www.youtube.com/@agrodomgroup and VK group https://vk.com/agrodomgroup — with promotional content. Fill the company’s online platforms with all types of content, including design elements, photos, video materials, and textual information. Conduct SEO optimization of the social networks to increase traffic and boost sales of AGRODOM products and services.
Solution:
A unified marketing strategy for promoting the company’s products, services, and corporate brand was developed, including key content elements tailored to the sections of the online platforms. Corporate design elements were created in accordance with the company’s brand book.
Photography and videography of the company’s products, events, and showroom were conducted throughout the year. Images and video materials were processed and optimized according to system requirements.
Text materials were prepared for each social network section based on targeted keywords.
Content elements were gradually integrated into the social network structures, with final redirection to the main company portal https://agrodom-group.ru/. Comprehensive SEO optimization of the company’s online platforms was carried out in line with the marketing strategy.