Case: Production of a Presentation Video for “AGRODOM” Company for Display at the 30th International Agricultural Exhibition “YUGAGRO 2023” and on the Company’s Online Platforms.
Client: AGRODOM Group of Companies
Objective:
Based on the reference materials provided by the company’s marketing department, develop an original concept for presenting the materials of “AGRODOM.” Produce a universal video showcasing the company’s product line to partners and clients. Target audience – representatives of the Russian agribusiness sector and international entrepreneurs. Adapt the film to meet the specifications outlined in the technical brief.
Solution:
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Conducted a detailed location survey of the company’s facilities, working fields, office, and showroom, and familiarized the crew with the operation of agricultural drones and machinery.
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Developed an original script and determined the shooting points and frame composition.
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Multi-day filming on various locations using a DJI RONIN 4D camera with a full set of discrete optics. Aerial shots of partner fields were captured with a DJI Inspire 2 UAV equipped with a Zenmuse X7 camera and discrete optics.
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Editing, color grading, sound design, integration of graphic elements, and final assembly of the video were completed within the agreed deadline.
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The video was showcased at the 30th International Agricultural Exhibition “YUGAGRO 2023.” According to independent audits, “YUGAGRO” is the largest agricultural exhibition in Russia for machinery, equipment, and crop production and processing materials. Participants have the opportunity to present their products to 20,335 managers and specialists from agro-industrial enterprises across the country, including agroholdings, private farms, processing plants, grain companies, and more. In 2023, representatives of the agro-industrial complex from 79 Russian regions attended the exhibition.
