You are judged by your appearance or a serious talk about budgets
Ta-daaam! The time has come! Your company, service, or—let’s not be afraid to say it—Brand is ready to step into the spotlight of a wide audience. And here always arises the question: should you ignore Henry Ford’s famous phrase and try to save money? Now imagine a huge hall filled with representatives of your target audience, potential partners from all over the world, of all ages and races. You have to step forward and announce yourself to this audience. But do it in such a way that you are remembered, and they buy, invest, or at least form a positive opinion about you and your product. Would you really want to wear a cheap suit from a market, skip a good tie and jewelry, and smell like triple cologne while presenting yourself and your future?
You are judged by your appearance — this rule worked in every era and it works now!
So why, when it comes to presentation content, do people want to cut costs, remove key items from the budget, cheapen electronic components, and try to design everything themselves at home?
Any presentation material is your face, your image, and most importantly, your attitude toward yourself and your work! It’s no coincidence that foreign companies invest (we highlight this word in red) significant funds in presentation materials and creative solutions — they know exactly that this investment will pay off and bring profit!
But you might say there are other marketing tricks on the market—TikTok videos sometimes “go viral” and cost almost nothing! Yes, they “go viral,” but rarely convert into sales; they mostly support image and create light hype. Today, let’s talk about pricing in multimedia content production.
Important point — it is impossible to set a price for a presentation product before production begins. If a production company immediately quotes a fixed price, this should raise suspicion — it’s either way too expensive or suspiciously cheap.
Here’s an example of a task essential for creating a selling effect: a young man stands on a city street and speaks to a static camera — that’s one price. Now imagine the same young man delivering part of his speech on a busy street, jumping around, then delivering the rest on the summit of Mount Everest in full gear with a panoramic drone shot of endless mountain landscapes — this drastically increases the budget because of the Himalayan expedition, the climb, special filming equipment, and a powerful drone (many drones cannot fly at high altitudes).
BUT — you can significantly save money by filming the hero in a studio and placing a mountain landscape on a special screen behind him. The conclusion — every presentation production requires an individual approach, and the budget is always custom and clearly justified for each cost item. And of course, it is in your interest to clearly understand what you are paying for.
So:
The production of a presentation product (video and audio films, multimedia presentations, exhibition events, etc.) is a complex and labor-intensive process that requires professional skills, high-quality equipment, and a great deal of specialists’ time. This explains why a good media product simply cannot be very cheap. Let’s explore this in more detail.
The cost of a presentation product directly depends on its quality. The higher the video quality, the more time and resources it takes to create. Quality video requires good picture, clear sound, a well-thought-out script, and professional editing work. All of this demands expensive equipment and software, as well as qualified professionals.
Creating video is not just filming — it includes preparation and post-production. Preparation involves script development, location scouting, casting actors, and much more. Post-production involves editing, color correction, sound engineering, special effects, and so on. All these stages require significant time and financial investment.
Do not forget about creativity. To make a video interesting and attractive to viewers, a lot of effort and unconventional ideas are needed. Creativity is what distinguishes professional video from amateur footage, and you pay for that too. It’s like complementing your strict suit at that huge presentation with a bright colorful scarf or tying your shoelaces in different colors.
The cost of multimedia content largely depends on its duration. The longer the video, the more time and resources it takes to produce. This relates not only to shooting but also to subsequent material processing. Longer videos require more thorough preparation and planning. Many overlook the myriad of approvals and official permits needed for filming. Without these, law enforcement or the landowner where the shooting takes place may simply stop the work, resulting in delays, new locations, weather and lighting issues, and more expenses.
Keep in mind that professional media production is the work of a large team that also needs to be paid. Cameramen, directors, scriptwriters, editors, designers, makeup artists, costume designers, prop masters, programmers, engineers, and other specialists invest their time and energy into making the video; they pour their souls into the work and deserve fair compensation. We call this “mutual investing” — we help you and your business grow through our experience and genuine passion for our craft. The funds you invest in us go toward our development, which in turn works for you — new technologies, cinema cameras, powerful editing stations, the latest software — all at your service, forming a “closed loop.”
Remember, budgets vary greatly, as do marketing objectives, BUT it is impossible to accomplish what you envision cheaper than it costs! You cannot buy an Audi at a dealership for five hundred thousand… No way. Keep in mind — any presentation product is your face and your attitude toward yourself! And no one will ever buy you at a high price if you present yourself with a plainly cheap product! Good luck! Call us — our team is always ready to bring your ideas to life, and if needed, to offer our own! Prices are justified! See you soon!