AR and VR in modern marketing
The world of virtual and augmented reality (VR and AR) is rapidly becoming an integral part of our everyday lives, transforming not only the way we entertain ourselves but also how brands communicate with their customers. These technologies have long ceased to be just science fiction — they have turned into powerful marketing tools capable of creating a deep emotional connection with audiences.
How do VR and AR change marketing?
Just a few years ago, advertising was something static. It was posters in the streets, banners on websit
es, and TV commercials that often annoyed with their intrusiveness. But today, consumers want more — they want to be part of the story, not just passive viewers. Virtual and augmented reality make this possible, offering a fully immersive brand experience.
Imagine you’re not just watching a car commercial, but actually sitting behind the wheel, driving along scenic mountain roads or narrow streets of a nighttime city. You feel how smoothly the car takes the turn, hear the roar of the engine, even the crunch of gravel under the wheels. This is no longer just advertising — it’s an experience that stays with you.
Augmented reality, in turn, overlays digital elements onto our real world. Imagine choosing new furniture, and your app instantly shows how it will look in your home. Or opening your favorite coffee package, pointing your phone camera at it and discovering its story — from the sunny plantations of Latin America to a cozy café in your city. That’s not just interesting — it’s captivating.
Examples to inspire:
AR in advertising:
Virtual try-ons and demonstrations:
IKEA Place — The app lets users “place” furniture in their real space before buying.
Sephora Virtual Artist — Helps try on makeup in real time.
Interactive print materials:
Pepsi Max (Unbelievable Bus Shelter) — Used AR at bus stops to create the illusion of fantastic creatures and events appearing.
Burger King Burn That Ad — A bold provocation allowing users to burn competitors’ ads through the app
to receive coupons.
Geolocation campaigns:
Pokemon Go — In collaboration with companies, the game drove people to physical stores as part of promotions.
VR in advertising:
Full immersion:
Volvo XC90 Test Drive — Lets users feel like they’re behind the wheel of the new car through VR.
Merrell TrailScape — Cr
eated a real mountain adventure in VR to showcase their footwear.
Emotional storytelling:
New York Times VR — Offered readers virtual reports to enhance emotional impact.
Charity: Water VR — Uses VR for fundraising, showing the living conditions of people in need of clean water.
Virtual showrooms and events:
Nike and Adidas — Use VR to present new collections and create exclusive showrooms.
Coca-Cola 360 VR Experience — Immerses you in the making of their iconic holiday commercial.
Oreo even created an entire virtual world where users can embark on a magical journey through “rivers of milk and pudding shores,” passing through a giant cookie-shaped portal. This isn’t just advertising, it’s a whole fairytale that awakens childhood memories and brings a smile.
Patrón Tequila went even 
further. They created an immersive 360-degree video that takes viewers through the entire journey of tequila — from agave to glass. Immersed in this video, you can almost smell the sun-drenched fields of Mexico and watch how craftsmen turn juicy blue agaves into one of the world’s most popular drinks.
Technology is becoming more accessible. Even small businesses can now use these tools. Tiny boutiques can create virtual tours of their shops, and local restaurants can show how their signature dishes are prepared, creating unforgettable experiences for their customers. And our team will be happy to help bring this to your business as well!
The future of VR and AR in marketing:
These technologies are only just beginning to show their potential. In the future, advertising may becom
e such a natural part of our digital lives that we won’t even notice where reality ends and the virtual world begins. Perhaps in just a few years, we’ll be attending virtual exhibitions, chatting with friends in digital cafés, and even trying new products through VR headsets from the comfort of home.
Virtual and augmented reality are already changing the rules of the marketing game. They allow brands to create complete journeys for their customers, building an emotional bond that lingers. And the companies that master this approach first will create unique connections with their customers and reach a whole new level of engagement.
Are you ready to be part of this exciting future? Call us!!!