Interactive brand activations

We create interactive experiences for exhibitions, presentations and brand events: games, quizzes and installations that respond to visitors' actions. We develop the scenario, software logic and visual response, connecting them to a screen, controller or physical object.

• Use voice commands. Say an agreed command and see an image, animation or lighting composition respond.
• Play a game or take a quiz. Choose answers, follow a scenario, receive a result and move to the next stage.
• Interact with an object. Pick it up, place it in a designated location or touch a particular area to trigger related content.
• Explore a product. Select features or topics, watch a short demonstration and return to the overview.

The interaction is chosen for the audience and venue. A noisy exhibition may call for one quick, clear action; a quieter demonstration can support a more detailed journey. We first identify what visitors should understand about the product, then choose how they will interact with it.

We work through the invitation, the interaction itself, the system's visible response and the end of the session. Visitors should understand where to tap or what to do, then see how their action produces a result. After the session, the application returns to a state ready for the next person.

The prototype tests the essential chain: action, recognition and response. For an object-based installation, for example, the selected item needs to trigger the correct content, with predictable behaviour when it is placed again. We test these parameters on the agreed equipment.

For Web Summit in Lisbon, we delivered an interactive SberDevices presentation using volumetric LEDs. We developed the animation and software responding to voice commands. The project also included equipment supplier coordination, assembly and integration on site.

View the SberDevices project

For the Rosmolodezh pavilion at the Russia exhibition and forum, we created two interactive applications for touch tables: the My Choice Is to Do What I Love quest and the Drugoe Delo quiz. The work covered scenarios, interfaces, structure, visual and written content, programming, testing and launch on site.

View the quest and quiz project

We prepare the interaction description and state map, screen and response design, required media and working software. We agree on controller signals, screen and computer requirements, and the launch and reset procedures. Integration is coordinated with the agency, stand contractor and venue technical team.

The agreed handover includes the application build, content, settings and operator instructions. The brief separately defines installation, on-site configuration, acceptance and any technical support required during the event.

We need the brand's objective, audience, event location and dates, a plan of the area and the intended visitor experience. Send brand assets, references and details of the displays and available equipment. Include expected simultaneous participation, who will assist visitors and any constraints involving lighting, noise, connectivity or installation.