Live Streaming – an Everlasting Trend
Recently, live internet broadcasts, still sometimes called “live streams” in the old-fashioned way, have ceased to be just a new trend in intern
et marketing and have become an effective tool for promoting products or services in any market niche. This real-time direct communication method enjoys huge popularity among the mass internet audience due to easy access to various streaming platforms and, thanks to numerous options to save on studio setup and the number of cameras, is quite affordable for most businesses.
Games: New Business Opportunities
Live streams on the internet have opened new horizons for the gaming industry. Now d
evelopers can showcase detailed information about their new projects, offer exclusive betas, and even organize online games involving famous players or showbiz stars. For example, the popular gaming platform Twitch is a venue for live broadcasts and video game streaming. Advertising integrations and product placements allow attracting attention to any promoted product thanks to the audience’s massive interest in online streams of new gam
es. Of course, sports event broadcasts deserve special mention. Cheering for your favorite team playing on the other side of the world is priceless, and at the same time—almost costless.
Quests: A Way to Spark Interest
Returning to the traditional sales method based on personal interactions with potential clients is now outdated. Therefore, entrepreneurs have started using live streams to organize online courses and training that include quests. This helps newcomers better understand products or services and encourages audience engagement in the learning process.
Prize Drawings: Audience Motivation
Live streams in internet master-planning also frequently use prize drawings. This is one of the most effective ways to encourage activity on websites or social networks through live broadcasts, where participants can win tickets to concerts, coupons, cash prizes, valuable gifts, certificates, or other attractive offers.
Online Confere
nces and Seminars: Sharing Priceless Experience Without Visas or Flights
Since organizing a large conference involves significant costs for venue rental, advertising, and inviting speakers, live streams have become an alternative to traditional congresses. They allow hosting large-scale online events with the possibility to communicate with all participants, promote new trends, technologies, and products, as well as receive feedback and refine proposals right here and now.
Master Classes and Lectures: Personal Contact
To provide clients with the opportunity for direct communication, many specialists have begun using live streams for conducting master classes. This allows them to show clients how to properly use products or services, share their tips and life experience, discuss various application areas, as well as possible mistakes and ways to avoid them.
Online Contests
Hosting contests is a
nother way to attract attention to your company through live internet broadcasts. To participate, users need to register on the website and upload videos or photos that can be evaluated by experts and the streaming audience. Contests can cover various topics: poetry, art, talent shows in the style of “Got Talent,” crafts, singing, dancing, sports, and comedy — contests always attract many participants and viewers alike.
Online Games with the Audience
These events are especially popular among internet users. They require minimal organization costs, making them an attractive alternative to traditional games. Watching the game progress encourages knowledge development and can spark interest in studying various subjects, sometimes even helping with career guidance for part of the audience. Topics of online games can be very diverse: intellectual casinos, word puzzles, quiz question-and-answer games, detective investigation games, and children’s guessing games. People have alwa
ys enjoyed playing — it’s interesting, fun, and very useful.
It goes without saying that online streams are a fully legitimate segment of marketing strategies for promoting any brand, product, service, or startup. Live streaming on any internet platforms is one of the services our company offers. Of course, we have our own studio with all the necessary equipment for internet broadcasting and, therefore, for promoting your offer or product. Need a live stream? Call us!